Zivame.com shows the discomfort of shopping undergarments in new campaign

Zivame.com campaign

Zivame.com launched its brand campaign that showcases the sensitivities of buying intimate wear through offline stores as opposed to the convenience of online shopping.

The campaign by Zivame.com includes three ad films, each built on a consumer insight. Film 1 showcases how lack of variety in lingerie restricts outerwear choices and offers the solution of unearthing a range of variety offered by the brand.

Film 2 highlights the discomfort of wearing the wrong bra size and how it can lead to missed opportunities. Plugging in Zivame Fitcode, a tool designed to find the right size and profile.

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Film 3 showcases the embarrassment and judgment a woman faces while shopping for this category and highlights how the brand intends to offer a private, comfortable and discreet shopping experience.

Lavanya, COO, Zivame, said “The campaign not only conveys Zivame’s category expertise but also gives the assurance of being a platform that understands women like a friend, meeting her unique needs”.

Sachin Kamble, National Creative Director, Leo Burnett, said “The campaign addresses the common problems that women face while shopping for their intimate wear and how zivame.com simplifies and transforms this experience for consumers”.


  • Creative Agency: Leo Burnett
  • Production House: Upwardfall Films
  • Director: Rahul Nangia