Paisabazaar’s Sachin Vashishtha elevated to Chief Marketing Officer
Paisabazaar names Sachin Vashishtha as the new CMO; he has been associated with the brand for over 8 years now.
Fintech platform Paisabazaar has promoted Sachin Vashishtha to the role of Chief Marketing Officer (CMO). Vashistha joined the company in 2014 as Senior Manager of Paid Marketing. Since he has worked with the brand in various capacities and was elevated to CMO from Director – Digital.
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During his tenure, he led digital transformation and marketing at the firm. As per his LinkedIn, Vashistha and his team have taken the platform’s traffic from scratch to 25 million in six years and built in-house Customer Relationship Management (CRM) and cross-selling models at the company, which contributes up to 30% to the organisation’s revenue.
Before joining Paisabazaar, Vashistha co-founded a digital marketing agency called Weblores Online. He is an IMI post-graduate and prior to that studied BTECH at Meerut Institute Of Engineering and Technology.