Amazon Pay’s #AbHarDinHuaAasan campaign showcases ease of digital payments


Amazon Pay’s #AbHarDinHuaAasan campaign captures key moments of merchant-customer interactions, highlighting trust, convenience, and rewards.

Amazon Pay unveiled the second leg of its digital campaign #AbHarDinHuaAasan to celebrate the way digital payments simplify the lives of millions of merchants across the country. The campaign film portrays day-to-day instances where merchants experience the convenience of Amazon Pay. 

Speaking about the campaign, Vikas Bansal, Whole Time Director – Amazon Pay India said, “Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast and frictionless, and enable the widest choice of payment options for both our merchants and customers. Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions which help enhance their digital payment experience across multiple customer touchpoints. #AbHarDinHuaAasan is our endeavor to raise awareness and further strengthens the need of adoption of digital payments and encourage every merchant, customer, old or young to transact seamlessly.” 

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The #AbHarDinHuaAasan campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their businesses efficiently.

The first part of the #AbHarDinHuaAasan campaign launched in 2021 showcasing the ease of using digital payments posts the pandemic and its impact on millions of customers and merchants. The film brought out the convenience, safety, and ubiquity of Amazon Pay and how it inspires small and micro business owners to seamlessly start adopting digital payments.