Jajabor Brand Consultancy onboards Vineet Recriwal as COO

Jajabor Brand Consultancy has announced a series of expansion initiatives and onboarded Vineet Recriwal as COO.

Jajabor Brand Consultancy has announced a series of expansion initiatives including onboarding Vineet Recriwal as Chief Operating Officer.

With this expansion, the company aims to transcend its proprietary growth-hacking and business metric moving framework to global brands and startups.

In line with its plans to push the boundaries of creative storytelling for a global audience, JBC has brought on board Vineet Recriwal as Chief Operating Officer. Led by Founder & CEO Upasna Dash, Vineet joins Jajabor Brand Consultancy's extremely driven and innovative C-suite, which includes senior leaders Malavikka Sharma, D2C Business Head (ex OYO and Genesis BCW), Prabhjote Gill, Web3 Lead (ex Crypto Editor at Business Insider), and Ritika Sidhwani, Impact and Investment Business Head (ex Snapdeal and Weber Shandwick). The team today consists of 50+ people from diverse backgrounds including lawyers, academicians, marketing ninjas, public policy, and more. While Upasna’s focus will be on the growth, and expansion of verticals & markets, Vineet will lead all operations along with the C-suite of business unit heads.

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Vineet, who relocated from Singapore, after his four-year stint with the Omnicom PR Group (OPRG), brings over 11 years of experience in conceptualizing and implementing corporate, brand, and consumer PR, partnerships, digital advocacy narratives, and strategies for a vibrant portfolio of companies.

At Jajabor Brand Consultancy, Vineet will be leading operations, scale, and retention with a special focus on, leading digital-first initiatives, transforming performance and talent management, and business retention, to expand JBC’s operations. Vineet’s cross-cultural market expertise, track record of award-winning mandates & and deep-rooted network across markets are in line with the company’s vision of attracting & scaling industry's best talent.

Upasna Dash, Founder & CEO, JBC, said, “As someone who has had the opportunity to work with some of the leading brands in the world across diverse markets, I was excited by the opportunity to build something for India from India. 5 years ago, I started the company, fully bootstrapped from a couch with no experience in running an organization but with the zeal of using the power of storytelling to truly move the needle by enabling brands, people & ideas to meet their goals. That zeal has led to Jajabor truly changing the way organizations view PR & brand communication as a tool. We have built enough case studies to show that PR isn't about being an auxiliary 'image-building tool' but a valuable arsenal to move tangible business goals. While we have come miles, the potential of scaling this is incredible & we are thrilled to welcome Vineet onboard as we continue on our journey to changing the way brands use communication. Vineet has been an incredibly respected colleague & an even more respected advisor to the business, and we are thrilled to have him join Jajabor "

Speaking on the appointment, Vineet Recriwal, COO, JBC, said, “Upasna and the team at JBC have built a strategic consultancy that has earned the trust of businesses and leaders within the fintech, VC, public policy, and D2C industry, in a short span of four years. I am excited for the opportunity to lead JBC with her, and the phenomenal team that she has built with both seasoned and young talent. I am looking forward to further solidifying JBC’s growth trajectory, spreading our wings across Singapore and the US, while tapping into new business streams that complement the existing business verticals, with employee and client-centricity at the core.”