Snapchat and Amazon Fashion have partnered to launch Virtual Try-On (VTO) experiences, expanding Augmented Reality (AR) for both brands and customers.
The new Snapchat try-on Lenses feature Amazon Fashion’s popular Virtual Try-On Eyewear products, enabling Amazon brands to leverage their Amazon AR assets and showcase styles in an interactive experience to millions of Snapchatters. Customers will be able to explore, shop, and digitally try on thousands of eyewear styles directly on Snapchat and then seamlessly purchase in the Amazon Fashion store.
More customers are turning to mobile shopping – in the past year, Amazon Fashion customers ordered more than one billion fashion items on mobile devices. The growing Snapchat community of 363 Mn daily active users now have access to Amazon’s popular eyewear brands, including Maui Jim, Persol, Oakley, and Costa Del Mar, among others. Eyewear is the first VTO Shopping Lens category for the Amazon and Snap partnership, and the companies plan to expand into additional verticals in the future.
“Amazon Fashion is always looking for new ways to collaborate with brands and create fun, innovative shopping experiences for customers,” says Muge Erdirik Dogan, president of Amazon Fashion. “Millions of customers regularly use Amazon’s AR shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favorite. We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers.”
To create a seamless shopping experience, Amazon and Snap partnered to establish 3D asset standards, enabling Amazon’s extensive library of assets to be easily integrated with Snap's AR Try-On Technology. For this partnership, Amazon’s 3D Asset technology, a service that can be extended to industry partners, works with Snap's Lenses to allow 3D assets and product information to be shared, as well as dynamically updated, providing shoppers with up-to-date selection, product details, and availability.
“With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters. AR eyewear is just the first step in our partnership, and we can't wait to continue our innovation together” said Ben Schwerin, SVP of Partnerships, Snap Inc.
The Shopping Lenses will be available through @amazonfashion’s Public Profile on Snapchat, in Snap’s Lens Explorer across the For You and Dress Up tabs, as well as in the Snapchat Camera Lens Carousel. Snapchatters can also browse additional products directly within the Amazon Fashion ‘store’ tab on the @amazonfashion profile on Snapchat, allowing customers to review thousands of products with the option to seamlessly link out to Amazon to purchase.
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