Snapchat & BigCommerce collaborate to improve conversions


Snapchat and BigCommerce have associated to enable brands and retailers to advertise their product range with the Snap audience and direct them to the digital stores.

BigCommerce is an e-commerce platform that includes online store creation, search engine optimization, hosting, and marketing and security for small to Enterprise sized businesses. Now, with the new association with Snapchat, listed retailers would be able to utilize native Snapchat offerings. It can be used to showcase their catalog and improve conversions by directly linking their digital stores.

9 out of 10 young people being on Snapchat, and their 4.4 trillion USD in global spending power have been touted to be the strongest element for this development, and retailers trying to reach younger shoppers with Snapchat for BigCommerce, can present their products to a young, and engaged audience with Snapchat for their BigCommerce store.

Also Read: Key Takeaways from Snapchat Q3 2022 Report

Retailers would be enabled to leverage Snap Pixel and Snapchat’s product catalog integration to drive online store visits, purchases, and retargeting campaigns, and measure the results. They can also integrate with the BigCommerce dashboard, and also automatically install the Snap Pixel and sync the BigCommerce product catalog to Snapchat without leaving the BigCommerce dashboard.

The social network has encouraged retailers to expand their reach with Snapchat and BigCommerce, and expand their presence on enterprise omnichannel outlets, as BigCommerce partners with several companies in omnichannel solutions, to boost discoverability and drive sales for the brand. A built-in Channel Manager, BigCommerce makes it easy to add new sales channels like Snapchat to help you reach new customers and increase revenue