T20 World Cup 2022 campaigns – Brands bleed blue
T20 World Cup 2022 campaigns focus on the spirit of sportsmanship with narratives weaved into the brand’s core offerings.
With the commencement of the T20 World Cup 2022 brands have been approaching the audience’s anticipation with an engaging slew of campaigns.
Cricket remains the most popular sport, accounting for 94% of the sports AdEx, as per ESP Sporting Nation Report 2022.
Today, on November 11, if the men in blue emerge victorious against England in the semi-finals, India would get a chance to go against Pakistan for the finals, putting all the more pressure on this match. According to media reports, the ad rates for the online and television inventory have soared for the remaining matches.
On the sidelines, brands have been keeping the audience engaged with World Cup T20 campaigns.
Cheering the men in blue, BYJU’s released an updated version of their original composition – the #HallaMachaDe anthem. Similarly tapping onto the entire nation’s anticipation for the event, Star Sports released a TVC titled – Bahut Hua Intezaar that reminded the nation of the much-awaited Ind V/s Pak match with the hashtag #GreatestRivalry.
Here are some of the T20 World Cup 2022 Campaigns that we came across.
Also Read: 69% prefer to watch T20 World Cup on TV & 28% on phone: Report
BYJU’s – #HallaMachaDenge 2.0
Star Sports – Bahut Hua Intezaar
Booking.com – It starts with a booking
It’s time to believe in Blue
Emirates – Lovers of Cricket
Royal Stag – #InItToWinIt
Do you think we missed out on any of your favourite T20 World Cup campaigns from this year? Let us know in the comments or write to us at firstname.lastname@example.org.