Brand Baaja Baraat for #SidKiara


As #SidKiara made their way to the trending aisle of Twitter, the first Bollywood wedding of 2023 also sparked brand creatives.

Bollywood actors Kiara Advani and Sidharth Malhotra got married on February 07. Fans were excited about #SidKiara getting hitched after manifesting it on TV show Koffee with Karan’s couch. Brands too have shared their greetings and showered their love on the newly weds with creatives as it was 2023’s most anticipated wedding celebration.

As #SidKiara trends on Twitter, brands take the filmy route and leveraged Shershaah movie which featured the couple. While some brands joined in congratulating the couple, a few used dialogues and songs from their movie and turned them into memes and creatives.

Here’s a closer look at a few brand creatives that we came across:

Tinder India

Also Read: Sweet love: How chocolate brands claimed Valentine’s Day as a communication pillar

Spotify India


OYO Rooms




MTV Beats


Prime Video India