#BoycottBharatMatrimony trends on Twitter as new campaign draws flak


Bharat Matrimony’s Holi campaign that spoke about the trauma women face during the festival led to #BoycottBharatMatrimony trending on Twitter. 

Bharat Matrimony, a matrimonial website released a campaign on the occasion of Holi and International Women’s Day. The campaign was executed by Wondrlab and it highlighted the harassment and violence women encounter during the festival. Twitterati, upset over the festival being shown in the negative light criticised the ad with #BoycottBharatMatrimony.

The campaign portrayed a woman whose face is covered in different colours and as soon as she washes her face, her bruises are visible. The text that appeared in the ad read, ‘Harassment during Holi leads to immense trauma.’ 


Outraged users called out the brand on Twitter, accusing it of offending Hindu sentiments by making an ad against the Hindu festival. 

Also Read: Holi 2023 campaigns: Brands share joyous campaigns with a splash of causevertising

In response, the brand has altered the caption and posted it on its social media platforms.

This move too however received flak.