Conceptualized by DViO Digital, Max Fashion's '#ItsSoYou' Fest is an ode to Women from all walks of life.
Be it a woman who defies all odds to shake up the status quo, a woman who spreads happiness or someone who finds beauty in the smallest moments, whatever her style, Max Fashion raises a toast to all of them.
Women are so much more than they appear; this year's campaign encourages women to appreciate and express every aspect of their personality in style, be it bold, fashionable, or self-assured. To kickstart the #ItsSoYou campaign and build hype, the brand dropped videos with intriguing content that generated buzz all around the internet.
The campaign was promoted across all brand touchpoints and augmented with product posts, reels, quirky consumer contests, email marketing, SMS and WhatsApp. Max’s core customer is Men Women Kids. Max fulfills the fashion needs of their core women TG through 400+ stores and 200+ cities.
What followed was a series of videos that captured popular Celebrities/Influencers such as Anjali Sivaraman, Sunakshi Grover, Tripti Dimri, Samiksha Pednekar, and Sanjana Sarathy in their open and true elements. In line with this proposition, the brand took it further and launched a two-week-long Women's Fest at Max Fashion stores nationwide.
Pallavi Pandey, Vice President & Head of Marketing, India at Landmark Group - Max Fashion said, "The term "style" extends to encompass two meanings - personality of a person and fashion; both are unique. Hence, this wordplay is what had us from the word go. At Max Fashion, we believe that fashion is an expression of individuality. Hence, #ItsSoYou! Is our attempt to laud women and celebrate their style. This campaign is fun, fluid and yet so meaningful. We loved the concept."
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