/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/07/08/muted-pride-fi-2025-07-08-13-20-18.jpg)
What led to a muted brand response to Pride?
Jul 08, 2025 15:50 IST
7 Min read
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Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
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News
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Denmark moves to outlaw AI deepfakes that mimic real people without consent
Jul 09, 2025 12:18 IST
1 Min read
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X Corp asks court to end unregulated content blocking by officials
Jul 09, 2025 11:35 IST
2Min read
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Instagram’s Edits app gets sticky notes, audio saving, & new filters
Jul 08, 2025 13:18 IST
1 Min read
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Industry Updates
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Madison Media Sigma bags traditional media mandate for The Sleep Company
Jul 09, 2025 11:08 IST
1 Min read
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WPP Media South Asia unveils leadership structure in line with global transformation
Jul 09, 2025 10:21 IST
2Min read
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Experts Speak
What led to a muted brand response to Pride?
Jul 08, 2025 15:50 IST
7 Min read
/socialsamosa/media/media_files/2025/07/06/big-ideas-disappearing-2025-07-06-21-37-13.png)
Are big ideas disappearing?
Jul 07, 2025 12:48 IST
6Min read
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Interviews
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
/socialsamosa/media/media_files/2025/06/17/It5kUuN3nqO9POaQCw55.jpg)
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7Min read
/socialsamosa/media/media_files/2025/07/02/35-1-2025-07-02-01-39-03.jpg)
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12 Min read
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Case Studies
/socialsamosa/media/media_files/2025/07/08/shaadicom-ice-sculpture-2025-07-08-14-55-28.png)
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3Min read
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
Campaign Spot
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Samsung introduces interactive newspaper ad that responds to voice commands
Jul 07, 2025 12:00 IST
1 Min read
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realme teases new brand face with ‘Live for Real’ campaign
Jul 04, 2025 10:00 IST
2Min read
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Guest Post
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Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3 Min read
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Beyond the aesthetics: The strategic side of branding
Jul 04, 2025 10:00 IST
4Min read
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/socialsamosa/media/media_files/2025/06/02/kDDKKDS4to3oqjh6SwaM.jpg)
/socialsamosa/media/media_files/2025/06/24/praful-baweja-2025-06-24-18-13-31.jpg)
Samosa Snippets
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
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Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
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Movie Marketing
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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