What led to a muted brand response to Pride?
The female gaze in advertising: Why it matters and what it looks like
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
News
Denmark moves to outlaw AI deepfakes that mimic real people without consent
X Corp asks court to end unregulated content blocking by officials
Instagram’s Edits app gets sticky notes, audio saving, & new filters
Industry Updates
Dylect names Rannvijay Singha as Brand Ambassador
Elixir Consulting rebrands as Grafton Recruitment in India
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
What led to a muted brand response to Pride?
Are big ideas disappearing?
Interviews
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling