Fresh
Jeeru to J: The journey from word-of-mouth marketing to the beverage of the youth
Social Samosa talks to Anjana Ghosh about how Jeeru, an iconic brand in the jeera soda segment, enjoyed a loyal consumer base...
Opinion: Indian Premier League from a digital lens
Maanesh Vasudeo of LS Digital writes how brands can leverage digital advertising during the Indian Premier League 2023 (IPL) and reach out...
News
TikTok on the verge of being banned in the US
Shou Zi Chew, the CEO of TikTok appeared before Congress over the US lawmakers' concern about US citizens' data being accessed by...
Snap Inc introduces AR Enterprise Services for brands and businesses
The new B2B offering by Snap Inc enables brands to integrate the company's AR technology suite into the brand's platforms, app, website,...
Interviews
Jeeru to J: The journey from word-of-mouth marketing to the beverage of the youth
Social Samosa talks to Anjana Ghosh about how Jeeru, an iconic brand in the jeera soda segment, enjoyed a loyal consumer base...
We are witnessing rapid growth in the organized mattress sector: Mohanraj Jagannivasan
As Duroflex releases a campaign in collaboration with Sunil Chhetri on World Sleep Day, CEO Mohanraj Jagannivasan talks about using digital platforms...
Case Studies
Case Study: How Sirona’s UGC campaign celebrated sisterhood & generated 1.5 MN+ views
This Case Study explores how Sirona attempted to break the age-old misconception of women being each other's worse enemies with their UGC...
Case Study: How Domino’s V-Day video campaign engaged with Gen-Z in their own language…
Domino’s #SayItWithAPizza campaign explored the new dating arena by creating social media characters that enabled the audience to understand new age concepts...
Infographic
Infographic: A timeline of Elon Musk-Twitter deal gone wrong
The lengthy and tad bit confusing series of events that unfolded during the incomplete acquisition of Twitter by Elon Musk has been...
Infographic: NFTs, Metaverse & more Web 3.0 services simplified
This infographic explains the third generation of internet-based services on world wide web or web 3.0 and delves into technologies such as...
Campaign Reviews
Pathaan marketing relies solely on Brand SRK
Here's how 'Brand SRK' worked its charm into Pathaan's marketing strategy that completely avoided the traditional marketing route.
Shark Tank marketing strategy: Was it a successful pitch?
With the latest season, Shark Tank India marketing strategy focuses on the unique start-ups and leverages the stardom that the show and...
