Karthik Srinivasan - Social Samosa | Indian Social Media Knowledge Storehouse's Posts

disneyq

4 Questions About Disney India’s #DisneyQ Quiz on Twitter

I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m ... »

influencer

Evolution of Social Media Influencers and the Influenced

Nokia was in a bit of a soup last week thanks to a ‘review’ they posted on their Conversations blog. Yes, they posted a ‘review’ of Nokia Lumia 620 on their blog; it was called a ‘review’, was posted ... »

Sam Twitroda – thoughts on Sam Pitroda’s Twitter press conference

Sam Twitroda – thoughts on Sam Pitroda’s Twitter press conference

Sam Pitroda’s Twitter press conference just got over. The man seemed well prepared at least the way he started. He had a video as introduction and another to explain why he chose Twitter for this pres... »

Click ‘Like’ If You Enjoyed Reading This Blog Post

Click ‘Like’ If You Enjoyed Reading This Blog Post

I recall a scene in a movie (don’t recall its title, unfortunately) where a pop star, on stage, asks his frenzied fans (a lot of them!), ‘Do you love me?’. He actually shouts this in his mike and his ... »

Twitter, Twitter on the wall…who is the trendiest hashtag of them all?

Twitter, Twitter on the wall…who is the trendiest hashtag of them all?

Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a ... »

Kolaveri Viral

The Pointless Viral That Was Kolaveri?

Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phen... »

Bajaj Allianz, Sachin Tendulkar and Retirement Planning

Bajaj Allianz, Sachin Tendulkar and Retirement Planning

The inevitable finally happened yesterday. Yes, Sachin Tendulkar scored his 100th century yesterday, against Bangladesh. While the normal world was divided between, ‘C’mon…against Bangladesh?’ vs. ‘Ba... »

Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter

Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter

Last evening, around 8pm, actor Ayesha Takia sent a series of distressed tweets. It all seemed incoherent and in Shahid Kapoor-style language, but the crux seemed to be this: Ayesha’s sister, Natasha ... »