Of all the industry niches, the Indian BFSI sector has been fairly sluggish in adopting the new medium. Very few brands have been able to strike a chord with their online audience while many have just... »
Introduction: Pepsi India is pulling out all stops to dive into the cricketing madness and the title sponsorship of IPL has given it a great leverage to tap into the Indian social media ecosystem. Obj... »
What made you decide to join social media? I decided a long time ago. I just think that the world is becoming smaller. I think there’s so much easy access to things and I think it’s a wonderful way to... »
Yesterday we read Part One of the interview with Mr. Samar Singh Shekhawat, Senior VP of United Breweries Limited. Let us read further about Kingfisher’s Social Media Strategy. Let us read the s... »
There are multitude of rules and regulations surrounding the sales and promotion of alcohol which makes it difficult for alcohol brands to promote itself. However, Kingfisher while adhering to these r... »
While I do accept that Digital is a great medium to reach out to a lot of people, it is also a fact that it has – in some way – brought a disconnect between people and brand. In the online... »
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
While India has its fair share of agencies and consultants, there is a dearth of social media trainers who can impart their knowledge to those who are willing to pay a premium for it. Yes, we do have ... »
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s entire social media activity. You can read the reviews of more brands here. Introducti... »
