With cloud computing being the future of technology, why should Facebook not be part of it? Off late we’ve seen numerous companies get into the cloud storage game and file sharing online has become a fad altogether. Besides that, Facebook is rolling out new features often. We saw the timeline coming in, the trending articles, the Facebook App Center and all of this helping it turn into a massive and better [...]
Everyone is abuzz, talking about the Lakme Fashion Week that happened over the weekend. Since it is closing in on the 6th of March we decided to take a look at some not very big, yet quite interesting Indian Fashion labels and stores on Facebook and how interestingly are they using Facebook pages to their advantage. While it’s the easiest medium for most designer labels to reach out to their [...]
Today, brand managers are looking at integrated marketing campaigns for their brands and leveraging the power of the blogging community. Increasingly, brands are exploring more intense associations which go beyond the usual Facebook and Twitter. Blogging contests have become an essential tool for brands to grab consumer attention and to drive home the core branding message. Let’s look at three such blogger outreach campaigns : Around the world with Expedia! [...]
Some ‘breaking news’ for all of you, well, if you really want to put it that way We have seen and heard about celebrity accounts being hacked and revived before. But this one, is certainly something else. A lot of people who follow or know what Kamaal R Khan is remotely like on twitter, is likely to agree. Two twitter users @AnonAbagnale and @nikunjbhuwalka hacked KRK’s twitter account today. You must [...]
A few weeks ago Twitter Junta was contacted by @theviewspaper for a Tweetathon called #ifeelup. Basically, a 72 hour non-stop twitter chat where people discuss various social issues and tweet about it with a specific hashtag, like a #TweetChat . On 8th,9th & 10th January the tweetathon happened with the #ifeelup hashtag trending. Cut to present day There is an outrage as twitterers realize the campaign was an initiative of 7 [...]
When everyone started using Social Media for brands in early days, content writing was looked upon as just that – ‘content’ writing. It focused on the basics, i.e., providing information about the product, having some quirky updates on something related to the brand, some polls, some crossword / unscramble games, quizzes about products or related items, and some interesting insights on brand profile. Well, we have certainly evolved since then. [...]
Timeline? A lot of us were totally swept away by the introduction of Facebook Timeline at the Facebook F8 conference in September. A completely amazing redesign of the Facebook’s user profile page, it lets us showcase the Timeline of our life on Facebook. Besides just updating information and interests, this feature allowed people to showcase their life right from birth till date, in a theatrical fashion, creating a story [...]
In my last post I talked about how #newtwitter had changed for users and what the reaction was from users in India about the change. While users are certainly trying out and will get an opportunity to make their judgments, I’d like to highlight what #newtwitter has to offer for brands. Currently @twitter says these features are available to a select few brands and will roll out more broadly in [...]
Twitter changed again… But hey, wait, didn’t twitter only recently change? With the @handlename & Activity thing. Well it has changed again so welcome to #newtwitter If you haven’t already seen this video, then this is something you’d love to see. The first impression I got, when I looked at the video… Is twitter going the Apple way? You gotta have a look at the video and you’d be able [...]
