If you are a startup, there might be a good chance that you don’t have enough funds to launch your product on a larger scale. If your product is from a well known brand in the market, it becomes easie... »
We were not half as impressed by the movie Ra.One as we were by its YouTube campaign. The channel was interactive, and Shahrukh Khan was all over the screen, pixel for pixel, doing his “superhero” stu... »
Ford India launched its campaign One Tank, 1500Kms, One Classic Story on 10th August. The campaign provides a platform for 11 individuals to journey towards their dream destination in a Ford Classic. ... »
Brand: Reliance Digital What is it: Electronics Retail Chain Campaign Name: Catch the Happiness Van Campaign Platform: Facebook – Reliance Digital (Likes – 136,906) Campaign Duration: Ends... »
Social media is on the rise and it’s only just begun. Currently there are more than 500 PR firms and interactive agencies that have or are planning to set up a Social Media team. Small to medium scale... »
In the early days of the Internet, dot com boom had taken the world by storm. Every brand felt the need to have a website. The link to the website was flaunted on visiting cards and hoardings on the s... »
Sometimes I wonder if Salman Khan needs to promote his movies. His name itself is an asset to the filmmakers. An actor of his prowess can easily draw enough audience to the theater. With Ek Tha Tiger ... »
Brand: Dettol What is it: Antiseptic liquid for protection from germs Campaign Name: Mind Champions Campaign Platfrom: Facebook - Dettol India (77914 likes) Campaign Duration: 22nd July 2012 to 7th Se... »
Anurag Kashyap is a highly talented film director with an offbeat point of view and a whole host of surprises up his sleeve. While conventional Bollywood wisdom dictates that a “different” film, witho... »
When I say, “Agar apni maa ka doodh piya hai toh saamne aa” What is the first thing that comes to your mind? My guess is Amitabh Bachchan’s dialogue from the movie Lawaaris Someone challenging you for... »
