Report

Indian viewers embrace fashion ads on CTV Report

67% of high-performing fashion ads on CTV use advanced formats: Report

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities showing 87% higher engagement compared to northern regions.

By Social Samosa
Jul 04, 2025 17:16 IST 2 Min read
magna report Report
India’s ad market to reach ₹1371 billion in 2025, projected to grow 7.8% : Report
By Social Samosa
Jul 03, 2025 18:33 IST 3 Min read
tam report retail Report
Retail ad space in print increased 79% over 2020, but fell 5% from 2023: TAM report
By Social Samosa
Jun 30, 2025 18:29 IST 2 Min read
meta report Report
67% of startups now use both online and offline ads: Report
By Social Samosa
Jun 27, 2025 18:18 IST 2 Min read
fi (13)xv Report
36% of global social actions linked to influencer content: Report
By Social Samosa
Jun 26, 2025 19:27 IST 2 Min read
BFSI Radio Ads Grow Report
BFSI advertising sees 7% growth on TV, 22% on radio, 16% in print in 2024: TAM report
By Social Samosa
Jun 25, 2025 17:29 IST 3 Min read
Food and Beverage Ads Lead IPL 2025 With 36% Share on Mobile, 26% on TV: mFilterIt Report
Over 60% of advertisers were first-timers in Tata IPL 2025: Report
By Social Samosa
Jun 25, 2025 15:12 IST 3 Min read
98% of Indians Value AI, But Still Seek the Human Touch: Twilio Report Report
79% of Indian consumers spend more with brands that personalise: Report
By Social Samosa
Jun 17, 2025 16:13 IST 2 Min read
Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content. Report
Film actors account for 50% of celebrity Ad volumes in IPL 18: TAM Report
By Social Samosa
Jun 17, 2025 15:10 IST 2 Min read
CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report
CTV adds 35 million viewers in India; 23% now digital-only: Report
By Social Samosa
Jun 17, 2025 13:00 IST 2 Min read
1 2 ... Next