Social Media Case Study: Penguin India
Brand Name: Penguin India Agency Name: AliveNow Introduction: Facebook Marketing India has released its first case study of 2013. Published last week, it details how Penguin Books India used Facebook ... »
Brand Name: Penguin India Agency Name: AliveNow Introduction: Facebook Marketing India has released its first case study of 2013. Published last week, it details how Penguin Books India used Facebook ... »
Brand Name: Gerald Online Agency Name: Iksula For the occasion of International Family Day on 15th May, Gerald Online India ran its first successful hash tag contest and connected with the Indian soci... »
Brand Name: Yebhi.com Agency Name: Social Media handled in-house Objective: Yebhi.com is one of the biggest E-Commerce players in India. With more than a million fans on Facebook already, they wanted ... »
Brand Name: Chambor Geneva Agency Name: CogMat Objective: To engage fans with an activity and get them to get more involved in the page. To change the perception of the brand from a page that gives on... »
Brand Name: Sahara Q Shop Agency Name: Brandlogist Communications Objectives: The challenge was not just to create a buzz but engage a loyal Facebook community with our unadulterated, pure & quali... »
Brand Name: Yes2fashion Agency Name: GoZoop Introduction: As our Year End Sale was approaching Yes2fashion thought of coming up with a campaign that didn’t just promote the sale, but also gave o... »
Brand Name: Fastrack Agency Name: 22 Feet Objectives: To launch a digital only campaign which focuses on fan recruitment on Facebook and to reach the target of 10 million fans in 40 days. The campaign... »
Agency Name: WatConsult Brand Name: @home Store Objective: To showcase @home as Discoverable and Distinctive To drive footfalls Execution: Creativity #1: Participants were asked to complete the senten... »
Brand Name: Xpress Money Agency Name: Adfactors PR GoZoop Objective: Xpress Money decided to begin the New Year by helping the underprivileged in society as part of H.O.P.E, their consolidated sustain... »
The Backpacker Co, India’s first experiential company specializing in taking travellers on informal, informative and fun trips around the world, is attempting to bring back the old-world charm o... »

