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Spikes Asia 2022
amfi onam campaign nehru trophyCase Studies

Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala

In its Onam campaign, AMFI leveraged Kerala’s iconic snake boat to transform the abstract concept of investing into a tangible journey, combining deep cultural integration, immersive experiential marketing, and direct audience participation.

By Social Samosa
Sep 15, 2025 09:01 IST 4 Min read
fi (42)Case Studies
Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
By Social Samosa
Sep 12, 2025 13:23 IST 3 Min read
fi - 2025-09-08T145919.139Case Studies
Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
By Social Samosa
Sep 10, 2025 10:00 IST 4 Min read
fi (20)Case Studies
Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
By Social Samosa
Aug 21, 2025 12:36 IST 4 Min read
asasCase Studies
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
By Social Samosa
Aug 18, 2025 14:42 IST 6 Min read
fi - 2025-08-06T191332.849Case Studies
Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
By Social Samosa
Aug 06, 2025 19:46 IST 4 Min read
AWL Agri Business Rath Yatra campaignCase Studies
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
By Social Samosa
Jul 28, 2025 18:40 IST 5 Min read
ZOFF Foods converted a viral turmeric trend into a UGC campaignCase Studies
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
By Social Samosa
Jul 24, 2025 12:29 IST 4 Min read
Untitled design - 2025-07-17T162511.187Case Studies
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
By Social Samosa
Jul 17, 2025 16:34 IST 4 Min read
SHAADICOM ICE SCULPTURECase Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
By Social Samosa
Jul 08, 2025 15:08 IST 3 Min read
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