Interviews

#SSIPLWatch Our collaboration with Mumbai Indians in 2019 generated significant results: Darragh Ryan, Bacardi AMEA

Interview Our focus is on making relatable, easy to understand & quirky campaigns: Sandeep KS, Redmi India

We have recovered 40% of pre-COVID business so far: Amit Verma, Rapido

#SSIPLWatch IPL grants great opportunities for clients to leverage the potential of radio as a channel: Harshad Jain, Fever FM

#SSIPLWatch 90% of marketing budget goes to digital followed by print & offline: Aman Gupta, boAt Lifestyle

#SSIPLWatch Harsh Pokharna, OkCredit on their maiden IPL brand association

Interview: We're careful not to sugar-coat our messaging says Shoma Narayanan, DBS Bank India

#SSIPLWatch Apart from high TV viewership, no major changes in IPL consumption pattern: Khushnooma Kapadia, Marriott Bonvoy

Sundeep Chugh on UCB’s ‘enabler for social change’ marketing strategy