Sneha Yadav

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Sneha Yadav

Interview: We have two objectives from social media - equity building & product awareness: Siddha Jain

Interview: We have two objectives from social media - equity building & product awareness: Siddha Jain

Dec 06, 2021 04:30 IST logo

9 Min read

Classical thumris to rap: Pranaay on the nuances of composing music for Ads

Classical thumris to rap: Pranaay on the nuances of composing music for Ads

By Sneha Yadav

Dec 02, 2021 06:35 IST logo

8 Min read

Abhishek Shahabadi on the role of after-hour culture in Johnnie Walker marketing strategy

Campaign Feature

Abhishek Shahabadi on the role of after-hour culture in Johnnie Walker marketing strategy

By Sneha Yadav

Dec 01, 2021 08:52 IST logo

8 Min read

Video & Audio Ads together result in a 2.2x increase in brand awareness: Arjun Kolady, Spotify

By Sneha Yadav

Nov 29, 2021 05:42 IST logo

3 Min read

Industry Updates

Curry Nation bags the brand strategy, content & conversation mandate for KisanKonnect

By Sneha Yadav

Nov 29, 2021 04:21 IST logo

1 Min read

Gangar Eyenation adds a mascot face to the brand name with Sher-E-Gangar

By Sneha Yadav

Nov 26, 2021 00:53 IST logo

2 Min read

When the Urban Dictionary drove brands into a frenzy…

When the Urban Dictionary drove brands into a frenzy…

By Sneha Yadav

Nov 24, 2021 06:20 IST logo

24 Min read

Could Ranveer Singh ace as the living 'Maharaja' for Air India?

Could Ranveer Singh ace as the living 'Maharaja' for Air India?

By Sneha Yadav

Nov 22, 2021 04:39 IST logo

4 Min read

Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL

Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL

By Sneha Yadav

Nov 19, 2021 10:55 IST logo

15 Min read

RPSG's Yogesh Tiwari on debunking myths around nature-based products through strategic marketing

Indian Social Media

RPSG's Yogesh Tiwari on debunking myths around nature-based products through strategic marketing

By Sneha Yadav

Nov 19, 2021 10:50 IST logo

5 Min read