Interviews

In current situation it is important for brands to improve their NP Score: Gulbahar Taurani, Philips India

#SSIPLWatch Nippon Paint's Mark Titus on digital marketing strategy for IPL 2020

#SSIPLWatch CSK association brings additional value in Southern markets: Ravi Chawla, Gulf Oil Lubricants

#SSIPLWatch Muthoot Group's Abhinav Iyer on IPL marketing strategy

#SSIPLWatch TV & digital will be our biggest bets: Vivek Srivatsa, Tata Motors

#SSIPLWatch 70-80% focus is on social media where CSK & RCB are very active: Naina Parekh, EUME

#SSIPLWatch upGrad’s association with IPL 2020 is driven towards brand awareness: Arjun Mohan, upGrad

People will remember how their organization has acted in these times: Bansi Raja, Gozoop

#SSIPLWatch We will use IPL's reach to drive message around financial credibility: Trupthi Shetty, CRED