There is no doubt that user engagement, in social media marketing, is the key to success. You’d find social media managers shouting on online platforms how to increase user engagement with 4 or 5 simp... »
The days when banks were way behind other sectors when it came to marketing are long gone. Today, banking is one of the most active corporate sectors, especially regarding the presence of internation... »
YouTube is the world’s second largest search engine after Google. When YouTube was founded by four friends who failed to get a funny video of a celebrity blooper, they could have never imagined ... »
Hospital Marketing is a relatively new term in our country but it’s certainly not totally unheard of. In India, hospitals are increasing never before which is a very good thing considering the populat... »
Last night the world was witness to a rare event which not only redefined the boundaries of adventure, but also took marketing to stratospheric levels. Literally. In his death defying supersonic jump,... »
After making us believe that the govt. has woken up to social media when PMO joined Twitter and then crushing it by clamping down on various twitter handles last month, Centre has again made a move th... »
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Have a YouTube user/brand channel? Want to customize it with your own background design? Like Twitter, YouTube also allows users/brands to customize your personal profile/brand page by uploading a bac... »
We were not half as impressed by the movie Ra.One as we were by its YouTube campaign. The channel was interactive, and Shahrukh Khan was all over the screen, pixel for pixel, doing his “superhero” stu... »
The telecom space is probably one of the most fiercely fought over territories in Brand India with both global giants and smart local players vying for their piece of the nearly a billion-handsets-str... »
This month, MTV India partnered with Tata Nano to launch India’s first social road trip. What is a social road trip? A social road trip is where the participants travel to different destinations and ... »
