Expert Authors

Apurva Chamaria

Apurva Chamaria currently heads global brand and digital marketing for HCL Technologies, a 6 Bn US$ IT major and is responsible for global brand marketing, employer brand, employee and community marketing, thought-leadership marketing and digital marketing. He has pharmaceutical industry experience having worked in various sales and marketing positions at Ranbaxy Laboratories Limited (now a part of Daichi Sankyo). He's also a regular speaker at industry and company conferences like Sales Performance Management '12, Octane User Group Summit, Microsoft Leaders Speak, ACMP Change Management 2014, and premier B-School events and annual conclaves of institutes like ISB, IIM-A, IIM-Raipur, FMS, IIMC, IMI, MICA, Great Lakes etc. He’s a columnist for the Pitch magazine. Follow him on Twitter @a1purva

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Brijesh Jacob

Brijesh Jacob is the Member of the Creative Council, DDB Mudra Group and Joint Managing Director, 22feet Tribal Worldwide. Prior to this as the Executive Creative Director of Grey Worldwide he was responsible for the creative product of the Mumbai Office. Before which he was a Creative Director with Lowe Lintas & Partners, Mumbai. He has worked in leading brands like LG Electronics, Surf Excel, Havells, Greenply, Vimal, Parle and Audi among others and has won metals at Cannes, Asia Pac Adfest, New York advertsing festival, Promax and the Outdoor Awards.

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Yateesh Srivastava

Mr Yateesh Srivastava is the Chief Operating Officer at AEGON Religare Life Insurance Company Limited.Mr Srivastava has nearly twenty five years of varied experience spanning general management, marketing research, advertising, internet entrepreneurship and marketing.At AEGON Religare, Mr Srivastava is responsible for the company’s product development & management, branding & communications, new business and policy servicing operations, sales operations, underwriting & claims, infrastructure & facilities, IT & BPM and customer service.

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Monica Bansal

Monica is a digital marketing manager at Madura Fashion and Lifestyle and an Ex-Googler.When not thinking up ideas to sell fashion on social media, she dabbles in DIY, photography and backpacking around the world.Catch her on twitter @blahfamous

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Tripti Lochan

Tripti Lochan, CEO VML Qais, has been with VML Qais since 2005, and leading the agency as Chief Executive since early 2008. In her executive leadership role, Tripti consults on client businesses including Dell, Revlon, Swagelok, Mahindra, ICICI, 3M, BMW, Shiseido, and Hilton. Regularly sought for opinion on all matters digital, has judged numerous EFFIE awards and spoken at major conferences including a keynote at ad:tech in partnership with client Mahindra.A graduated from the Birla Institute of Technology, Mesra with a Bachelor of Engineering degree in Electrical and Electronics, Tripti spends her free time with her husband and their two children. She enjoys reading, running and yoga. Follow her on twitter @TriptiLochan

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Ankur Astha

I am the author of the book Heart, Mind & Wallet: Decoding the Consumers’ Needs to Create Winning Stories. The book talks about consumer insights and how human beings interact with brands and marketing.

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Varun duggirala is co-founder and Left brain at “The Glitch” a Digital agency with a core focus on integrating digital strategy with cutting edge technology and engaging video content, brought together by a team of 125+ Strategists, Designers, Producers, Technophiles and Digital junkies spread across offices in Mumbai and Delhi .

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Kalika Mishra

Kalika Mishra heads the Explic8 platform team at Germin8 and her areas of interest and expertise are Social Media Analytics, unstructured text analysis, NLP, and Machine Learning techniques Kalika holds a Masters in Computer Science from Indiana University Bloomington and has worked with companies like Merill Lynch and Oracle Financial Services before joining Germin8

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Gaurav Mendiratta

Social Media Expert | Moneyball Executive| An Engineer by training, an Entrepreneur by practice | Online Advertising Thought Leader | www.akgtechnologies.net | Tweets @gmendiratta

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Samit Malkani

By day, Senior Creative Director @weRinteractive. By night, recently promoted to Chief Dispatch Officer @PoppadumArt. Cut me and I bleed PJs. Follow me at @JediByKnight

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Dimsy Mirchandani

A Marketer who loves to be at the confluence of Consumer, Communication and Technology! Dimsy’s core strength lies in Integrated Marketing Communication, across consumer Touchpoints. With more than 7years of experience in handling multiple portfolios, she is currently working as a Marketing Manager for a Cosmetic brand in India.

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Gautam Ghosh

+Gautam Ghosh is part of the HR team at Philips India looking after digital and social strategy and projects . He blogs at Talent and Social Business about how the world of and careers and organizations is changing due to social technologies and Tweets as @GautamGhosh Gautam’s blog has been listed by HRWorld amongst the top 25 HR blogs worldwide the top 50 HR Blogs to watch in 2009 by EvenCarmichael.com and also amongst the Career 100 – a list of the top 100 career related blogs globally in the English language. His blog is also featured on the Alltop Careers and Alltop India categories. Earlier the blog has been featured as a case study in the book Business Blogs: A Practical Guide Gautam’s experience in the corporate world was as a HR Manager at Deloitte & Touche and earlier in the HR and Learning & Development function in organizations like Dell, Hewlett Packard and Satyam Computer Services. He has also been an independent consultant and trainer and worked with social business firms 2020 Social and Qontext.

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Sanjay Mehta

Founder and Jt CEO, Social Wavelength, a Social Media Agency. Veteran Internet Entrepreneur. Love Films, Blogging, Music, Travel. Enjoy mentoring startups! @sm63 on twitter.

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Karthik Srinivasan

Karthik is a communications specialist with over 14 years of experience in creating, building and managing perceptions of brands across client and agency environments. Karthik blogs on social media and PR at http://www.beastoftraal.com and on music at http://www.milliblog.com .

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Lakshmipathy Bhat

Adman. Apple fan. Blogger. New media enthusiast. Non-MBA. Ex-photocopier salesman. Blogs at bhatnaturally.com

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Harshil Karia

Harshil is one of the 4 core founders of FoxyMoron. A graduate from Jai Hind College, Mumbai, Harshil’s expertise lies in developing and creating unique strategies across Social Media platforms and Digital Marketing Brand campaigns. His core strengths lie in interface understanding and market readiness in terms of feature augmentation. Currently at FoxyMoron, Harshil’s key responsibilities include social media ideation, creative execution, digital media planning and buying, and SEO. Harshil Karia along with Pratik Gupta was ranked 50 in the Top 100 of the Digital World for 2012 by IMPACT Magazine. FoxyMoron is a Social Media Marketing and Digital Solutions agency that works with some of the biggest brands in India. The portfolio includes L'Oreal Group (Maybelline, Garnier, L’Oreal Paris), Foster's, Rajasthan Royals, AXN, McVities to name just a few. The core service areas are 360° Digital Marketing, Website Design & Development, Games & Applications and Media. Follow Harshil on Twitter: @harshilkaria

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Venke Sharma

CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel [V], Life OK, Star Gold and Star Plus, India's No. 1General Entertainment Channel. Prior to Star, he has built a digital agency- Tribal DDB India and an integrated marketing services agency -Arc Worldwide (India) and digital capability in Leo Burnett Indonesia. While working on the agency side, he championed break through creative thinking with big campaignable ideas such as Jaagore One Billion Votes for Tata Tea. Agencies under his leadership won various awards for creativity and effectiveness including India’s first and only Cannes Cyber Lion. He has worked with clients such as Coca Cola, P&G, Samsung, Philip Morris, McDonald’s, Perfetti, Citibank, HDFC Bank, Common wealth Bank, British Telecom, KLM Air France, LIC, HPCL, Carrefour, Reliance, Madura Garments, Asia Pacific Breweries etc. Through digital media and CRM, Venke engages with Star’s social base of over 16 million fans, drawing actionable insights that help shape superior content experience across screens. Innovative digital marketing activities like the world’s first crowd sourced twitter anthem made for the Champions Trophy campaign 2013, lead to buzz and viewership. Be it Nach Baliye or SatyamevJayate or Wimbledon or Mahadev, digital @ Star India will keep trending to ensure you get glued to the content.

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Ankita Gaba

Social Media Strategist, Consultant & Trainer | Entrepreneur | Startup Marketing and Processes Specialist | Blogs @ www.ankitagaba.com | Tweets @ankitagaba

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Manu Prasad

Manu belongs to a near-extinct breed of engineer-MBAs who have not written a book, and has only managed to survive by blogging since 2003 on everything from food and fiction to brand strategy and social media. After brand management stints at WorldSpace, MidDay and The Times Group, and making social fashionable inside Myntra, he now works at GroupM as Director - Social Media Strategy. He also mentors select startups at the Microsoft Accelerator and contributes to the restaurant review column in Bangalore Mirror. (@manuscrypts)

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Sarang Brahme

Sarang Brahme has been in sourcing / recruitment for the eight seven years. He began his journey with classical method of candidate generation including job portal, networking and made his way through to magical world of Social Media. Presently he is managing Capgemini's Social Media Recruitment strategy and responsible for building employer branding and talent community in India. Social recruiting and candidate sourcing are his passion areas in talent acquisition.

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Virginia Sharma

Virginia Sharma is the Vice-President of Marketing, Communications and Corporate Citizenship for IBM India/South Asia. Her leadership, passion and creativity has resulted in award winning, high impact integrated marketing and communication campaigns, particularly to reach white space using digital media. Under her leadership, IBM has also won several awards and received recognition for various digital marketing campaigns, particularly social media.

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