data

73 (1) Interviews

LS Digital’s Prasad Shejale on what drove group-level profitability in H1

From cross-selling strategies to integrated delivery, Prasad Shejale of LS Digital breaks down the levers that helped sustain 20–29% profitability in a tough market. He further outlines the strategic shift from a marketing firm to what he terms a ‘digital business transformation’ firm.

By Harshal Thakur
Jul 10, 2025 14:37 IST 14 Min read
DPDP Act inactive user information News
New regulations under DPDP Act may compel online platforms to erase inactive user information
By Social Samosa
Dec 29, 2023 18:15 IST 2 Min read
meta News
Meta expands user data management tools for Facebook and Instagram
By Social Samosa
Oct 23, 2023 17:43 IST 1 Min read
Aditi Shrivastava Interviews
Marrying data with storytelling is where the magic happens for branded content: Aditi Shrivastava, Pocket Aces
By Pranali Tawte
Sep 05, 2023 17:15 IST 6 Min read
Festive Marketing Experts Speak
Experts Speak: Data, tech and AI to shape festive marketing in 2023
By Sneha Medda
Jun 09, 2023 12:30 IST 3 Min read
Data & Storytelling: A couple that cannot be divorced for a happy marketing life Samosa Snippets
Data & Storytelling: A couple that cannot be divorced for a happy marketing life
By Paawan Sunam
Nov 15, 2022 12:16 IST 4 Min read
metaverse Guest Post
Opinion: Metaverse – The shiny little toy that may be too dangerous right now
By Social Samosa
Nov 11, 2022 07:20 IST 4 Min read
Prashant Singh RTB House Samosa Snippets
Data is an opportunity & a challenge: Prashant Singh, RTB House
By Paawan Sunam
Sep 12, 2022 08:23 IST 5 Min read
Upasna Dash data statistics storytelling Indian Social Media
Opinion: Merging data & statistics with creative storytelling to create a sound marketing blueprint
By Sneha Medda
Aug 25, 2022 08:00 IST 4 Min read
Carat India Megha Industry Updates
Carat India appoints Megha Jain as Vice President – Planning, South
By Social Samosa
Apr 22, 2022 04:54 IST 1 Min read
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