facebook advertising

Can Suggested Post Ads Be The Game Changer for Facebook?

Can Suggested Post Ads Be The Game Changer for Facebook?

‘The only thing that’s constant is change’. I personally believe Zuckerberg is taking this quite seriously now. Wondering why I am saying this? Before we start off, let’s just have a small introductio... »

facebook offers

A Complete Guide on How to Run Paid Facebook Offers

Back in May, Facebook had launched a new feature for finding and sharing Offers on Facebook which allowed users to get discounts from businesses whenever they post an offer on their Facebook Page. Ini... »

Facebook Exchange – That’s the way the ‘cookie’ crumbles!

Facebook Exchange – That’s the way the ‘cookie’ crumbles!

In the last article I wrote about Facebook, I talked about how Facebook is doing a lot to spruce up things at their end especially after the Facebook IPO crackdown… Even before the IPO was launched, f... »

Facebook Timeline – Pros and Cons from User’s and Brand’s Perspective

Facebook Timeline – Pros and Cons from User’s and Brand’s Perspective

Facebook Timeline has been the hot new topic of discussion everywhere on digital sphere. We don’t really know how all the users have perceived this new look. Although everyone loved the old look, Face... »

Social Media Objective

What should a brand’s Social Media Objective be?

Well, we seem to be dealing with this “O” word almost everyday. All our discussions, presentations, finalizations, proposals and agreements contain the O word. But, Objective in terms of a... »

4 Tips to Create Winning Facebook Advertisement Campaigns

4 Tips to Create Winning Facebook Advertisement Campaigns

It is a challenge for social media marketers to create winning advertising campaigns on Facebook. To achieve the desired results within deadlines is not an easy task and then there are budget constrai... »

Shocking ISB AD: How NOT to Advertise on Facebook

Shocking ISB AD: How NOT to Advertise on Facebook

I was shell shocked to look at the ISB’s iDiya  - A National Social Ideas Challenge’s ad on Facebook with Spelling errors. Not just that, when I clicked on it, it took me to the iDiya contest page whi... »

Social Media Metric, Facebook Metric

Beware! The ‘People Talking About This’ facebook insight may fool you!

Facebook has developed habit of  renewing itself by releasing new updates and features. One of the recent (about a month old) updates is ‘People Talking About This’ metric. If you use facebook  for bu... »