Giving to charity is just a click away. Today we support causes by liking a ‘page’. We’ll probably buy bracelets promoted by a charity that promises to remove a Ugandan dictator if we watch a compelling video. One wrong comment and we are willing to take a multinational corporation down. Reason? Lack of responsibility towards the environment. With a laptop and an Internet connection, we can choose to donate, spew [...]
“Peering over his son’s shoulder, his father looked at the photo on the screen. “Oh,she’s hot. She’s an eight,” he said. Hong could scarcely believe his ears. Without prompting his father clicked on another photo. “Not so hot,” he clucked. Then clic…click,click,click, until he pored thorugh the entire cache of pothos — forty in all.” ~ The Viral Loop by Adam Penenberg This is a beautiful moment from the book [...]
If blogging platforms were stories, Tumblr would weave the most beautiful tale of all. Let’s prove this now. Do something for me, dear reader. Call up the first Tumblr user you can think of and ask them the following question – ‘Why do you use Tumblr as opposed to any other platform?’ Go ahead. Call up someone. I am betting my money that the answer will be one of the [...]
With the exciting year coming to an end, we thought it would be fun to analyse and predict what the coming year holds for all us digital addicts. We bring to you Digital and Social Media predictions for the year 2012 by Sanjay Mehta, Joint CEO, Social Wavelength. Digital India – Predictions for 2012
My last post [Social Networking: How Communities Were Built] talked about the major social networks in the Indian space, where I looked at the major online services that create & maintain connections. The other aspect of generating conversations is having something to talk about. Online content creation began with a few individuals putting out text & images that could be consumed by other users of the internet. In the recent [...]
Be My Friend! Most Indians associate the advent of social networking with Orkut. Yet, there have been others, even preceding Orkut. Some of us remember Hi5 as the first service that existed for the sole purpose of connecting with one’s friends online. Ryze has its place in the minds of the early adopters of the internet and is still spoken of in fond tones by those who made many of [...]
