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Experts Speak
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More
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Best Social Media Brands
Best Social Media Brands 2019
BSMB – 2018
BSMB 2017
Decade Samosa
Know Your Leader
Indian Agency Awards
#GirlsWhoSailed
Indians Who Went Further
Decor Chutney
Mega Icons
Social Samosa 30Under30
Social Samosa 30under30 2018
Social Samosa 30under30 2016
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Return on investment
Only 3% of digital marketers in India are measuring ROI correctly: reports LinkedIn
Nov 20, 2019
Platform Feature: LWT
Sep 7, 2018
5 tips by Rahul Vengalil on optimizing ROI on social media marketing
Jul 19, 2017
[Infographic] A visual digital marketing strategy to improve your ROI
Dec 27, 2016
[Interview] In coversation with Niladri Datta on LG’s social media game plan
Nov 25, 2015
4 tips to get started on data-smart social media
Aug 18, 2015
[Video Interview] Amitesh Rao, MTS India on Evaluating ROI From Social Media Activities
Sep 23, 2014
[Video Interview] Sanjay Chitkara, LG India, on Evalution of ROI on Social Media
Aug 29, 2014
Types of Facebook Ads & Targeting your Audience: Facebook Marketing Guide for Online Store (Part 1)
Dec 24, 2013
7 Overly Abused Words in Social Media Marketing
Nov 29, 2013
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Campaign Reviews
INDIAN SOCIAL MEDIA
[Editor’s Note] Celebrity Brands: When social media redefined stardom & endorsements
Nov 27, 2020
Beyond Lockdown: How BookMyShow uses social media to inspire consumer confidence for stepping out
Nov 27, 2020
VMLY&R & The Glitch: Stepping inside a love story spanning over 3.5 years
Nov 18, 2020
#SSIPLWatch Cricketing teams or mini publishers? Recapping IPL 13 with team social media strategies
Nov 13, 2020
#SSIPLWatch Virat Kohli the most mentioned player on Facebook during IPL 13
Nov 12, 2020
Opinion: Diwali advertising 2020 – Are we out of things to say?
Nov 12, 2020
#SSIPLWatch How Delhi Capitals leveraged social media to create a fandom
Nov 11, 2020
Fundamentals of creating a festive campaign that stands out
Nov 11, 2020
Inside: How Kia Motors India marketed their new car during a pandemic
Nov 10, 2020
Opinion: Micromax In – The branding story of the ‘Mobile of Hindustan’
Nov 10, 2020
Opinion: The future of short video apps & how to adapt to it
Nov 10, 2020
#SSIPLWatch Colgate-Palmolive India’s Arvind Chintamani on the brand’s IPL strategy
Nov 9, 2020
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