ROI

56 (1) Experts Speak

Client mindset and the Cannes Lions

The shimmering Cannes Lions is a beacon of creative recognition in the advertising world but its value to clients isn't always clear-cut. While agencies dream of awards, clients often focus on ROI. The dynamics between creative ambition, financial constraints, and evolving industry priorities in the age of data-driven marketing remain as transient as ever.

By Harshal Thakur
Jun 23, 2025 16:28 IST 5 Min read
fewf Industry Updates
Adbuffs and Nitro Commerce partner up to boost marketing ROI for D2C brands
By Social Samosa
Jul 16, 2024 12:50 IST 1 Min read
efe Experts Speak
Fake followers and ethical concerns: Could micro-influencers be game changers for brands?
By Harshal Thakur
Jul 04, 2024 17:22 IST 8 Min read
Influencer's worth Experts Speak
What’s the most important metric to gauge an influencer’s efficacy?
By Harshal Thakur
Jun 26, 2024 12:24 IST 12 Min read
FI Experts Speak
What implications does the T20 World Cup in USA hold for advertisers?
By Harshal Thakur
Jun 10, 2024 15:24 IST 13 Min read
AI Report
Interactive OLV boosts click-through rates by 377% compared to standard OLV ads: VDO.AI report
By Social Samosa
May 08, 2024 12:40 IST 2 Min read
IPL audio recall Experts Speak
How brands can hit the right note with audio recall during IPL?
By Harshal Thakur
May 06, 2024 18:03 IST 9 Min read
TV news Experts Speak
How are news channels prepping for the elections
By Harshal Thakur
Apr 18, 2024 17:16 IST 8 Min read
Elara Report
Indian e-commerce ads may continue to outperform other digital segments: Report
By Social Samosa
Feb 06, 2024 14:23 IST 2 Min read
MarTech Industry Updates
Data privacy regulations, AI and personalised content to define MarTech in 2024: CleverTap
By Harshal Thakur
Jan 24, 2024 09:00 IST 3 Min read
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