samsung

Brand favourability rises by 9.1% through CTV advertising: Report

The report notes that audiences exposed to ads on Samsung Smart TVs saw a 7.9% uplift in consideration. Among Gen Z viewers, the impact was more pronounced, with brand favourability increasing by 9.1% and purchase intent by 8.5%.

By Social Samosa

Jul 14, 2025 18:51 IST logo

2 Min read

Campaign Spot

Samsung introduces interactive newspaper ad that responds to voice commands

By Social Samosa

Jul 07, 2025 12:00 IST logo

1 Min read

Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign blended digital virality with real-world activations, turning 5G speed into a cultural movement. By making eyebrows groove uncontrollably, the campaign redefined excitement around India’s true 5G experience. Here’s how it unfolded.

Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations

By Social Samosa

Mar 17, 2025 13:04 IST logo

4 Min read

Campaign Spot

Samsung’s #BackToSchool campaign offers a fresh take on breaking traditional barriers

By Social Samosa

Sep 03, 2024 19:04 IST logo

3 Min read

Ad Spot

AdSpot Olympics edition: VISA, Samsung, JSW, Coca-Cola & more

By Social Samosa

Jul 20, 2024 11:30 IST logo

5 Min read

Ad Spot

AdSpot: Snickers, Nykaa, Eveready, Zepto, Apple and more

By Social Samosa

Jul 20, 2024 11:00 IST logo

5 Min read

Featured

Co-Marketing redefined – a new D2C Campaign from Dolby India

By Social Samosa

Mar 09, 2023 11:26 IST logo

12 Min read

Campaign Spot

Samsung continues their collab with BTS and launches a new music video with the band ahead of the launch of their new Galaxy Z4.

By Social Samosa

Aug 23, 2022 11:21 IST logo

3 Min read

Industry Updates

Wondrlab hires Mandar Sawant & Sherwin Mascarenhas as senior creative talent

By Social Samosa

Apr 27, 2022 03:50 IST logo

2 Min read

News

WhatsApp users can now transfer chat history while changing phones

By Social Samosa

Sep 07, 2021 03:30 IST logo

2 Min read