Social media is headed for more changes in 2012 and so is social media marketing. The control is more and more in the hands of users and there is lot of interaction going on. Many businesses got an early lead by exploiting the medium to its best few years ago. But what worked then will not work now. There are way too many users and too much noise on any of [...]
It happened to me the first time I landed in Hyderabad. I had to have the customary Biryani as my ritual of baptisation. And google suggested over a 100 places to get this delicacy from. All dressed up and confused where to go, I heard someone waxing eloquent about a certain place. I checked it out. Got bowled over. Came back to post and tweet about my experience. And last [...]
Forget the sad serials and ignore those loud reality shows. The manoranjan ka baap is here! Yes, it’s IPL time! And even Social Samosa couldn’t help but catch the IPL fever. However, let me tell you right at the outset that this article is not about the social media strategies used by the marketing wizards at IPL – it has already been covered. This article is about what you can [...]
Sure, we like Facebook. We like taking the time to like, share, post, comment and constantly discover new pages, apps and content that helps kill more time. Quite unlike Twitter which some sadly, solely use as a personal vent to portray an impersonal existence. But Twitter has grown far beyond an open diary over the past few years. Ample wit and drivel aside, its brevity and linear delivery of information [...]
Most social media professionals in Mumbai are familiar with the name of Kiran Manral. This thirty-something suburban housewife is one of the more influential voices in the social space. Her blogs, Karmikids and Thirty-six and counting are among the better known Indian parenting & personal blogs, respectively. She runs India Helps which supports to disaster victims and she is also one of the driving forces behind Child Sexual Awareness Month [...]
“Police Walon Ki Na Dosti Achi Na Dushmani…” I don’t remember which film this dialogue is from but it has strongly itched itself in the public imagination since the dialogue was spoken for the first time on the silver screen, or may be much before then. It appears, the last thing anyone wanted to see on Facebook was police. No one ever wanted to see police around when they were [...]
Suzlon is a leading Indian Wind Energy company which has its presence felt across 6 continents and 32 countries. It is also the 5th largest wind turbine manufacturer in the world. Suzlon was started in 1995 in Gujarat, India and has been a pioneer for over 17 years. But the company’s corporate philosophy goes way beyond just making wind turbines. their philosophy of pursuing sustainable development for the planet in [...]
Whenever an effective avenue for business opens up, along come many snake oil salesmen who feed upon the ignorance of gullible consumers and make hay while the sun shines. Social media – which is at an all time high right now – is one such avenue where many people fake to be an expert to earn a quick buck. I am writing this article in order to make business owners [...]
If blogging platforms were stories, Tumblr would weave the most beautiful tale of all. Let’s prove this now. Do something for me, dear reader. Call up the first Tumblr user you can think of and ask them the following question – ‘Why do you use Tumblr as opposed to any other platform?’ Go ahead. Call up someone. I am betting my money that the answer will be one of the [...]
The figures augur well for the future of Social Media in India. Students in journalism schools are still taught that radio is the ‘medium of the masses’ while new media, the most prominent representative of which is social media, are still the victim of ‘low Internet penetration’. But how true is this popularly held notion? And if it is, what is the scope really for social media marketing and other [...]
