- Brand-“Carnival Mauritius” was organized by Carnival Media for all those who are fans of the Bollywood Superstar -Rajesh Khanna…
- TG of the brand was 18 and older, across Mauritius. It was no surprise that this TG was spending a more of time online.
- Positioning of the brand was based on remembering the superstar and his memorable hits.
- The challenge was to extend the positioning of the brand on online media and create buzz.
- Also look at social media to engage with the Youth TG
- Creating Twitter Handle for the Event
- Creating Awareness vis Micro blogs and Social Networking Sites
- Engaging Influencers with Rajesh Khanna Bollywood Movie Hits
- Highlights of the event