Digital Marketing Workshop by afaqs! Campus [20th Sept - 21st Sept, 2013]

It is two-day (18 hours) digital marketing workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with analytics /how digital marketing activities can be measured.

Session Highlights

1) Display Advertising

• Online marketing concepts
• Ad formats /Ad inventory buying process
• Leveraging Targeting /Role of Ad Networks
• Tracking effectiveness of online campaign

2) Search Engine Marketing

• Basic concepts and Importance of Search Marketing
• Paid Search Marketing process
• Using Google AdWords effectively
• Creating Search strategy

3) Social Media Marketing

• Importance of Social Media
• Leveraging Facebook, Youtube, Linkedin & Twitter
• Online Reputation Management (ORM)
• Advertising on Social Media

4) Mobile Maketing

• The new mobile landscape
• Mobile advertising using WAP and APP
• Mobile Ad networks and their usage
• QR Codes & Augmented Reality

Analytics integrated with the sessions.

Trainers :

• RP Singh – CEO, Sirez Group
• Amit Lall – Business Group Head, ValueFirst Digital
• Rajiv Dhingra – Founder & CEO – WATConsult

Date and Venue:

• Date - Sep 20-21 (Mumbai)
• Venue- Le Sutra Hotel, Khar (W) (Mumbai)

Registration & Contact details -

Click here to learn more and register

Anshupriya Sharma(8130706789) campus@afaqs.com