The power of social media is undeniable in today’s world. Social media, an open and an easily accessible platform, acts as an influencing factor in our lives.
With each passing day, Social Media is on rising and is becoming one of the basic tool used by almost every brand to market itself.
Except for the few pure B2B associated Brands or agricultural brands, not a single brand can afford not to be present on Social media in this day and age. It is necessary for them to find their way out in this social media space, says Sanjay Mehta, Co-founder of Social Wavelength.
Have a look at the interview where Sanjay Mehta shares his views on Importance of Social Media for Brands:
How important is social media for brands in the present scenario?
Sanjay conveys that traditional marketing options have overtime got lost visibility and engagement. So social media plays a key factor in the marketing mix.
Moreover, if you are a brand, people are talking about you online whether you like it or not. If you are not present to respond to them then you are missing out on a lot of customers.
So brands have to stay abreast of the latest trends if they want to be relevant, not only for marketing but also for listening. To be or not to be on social media is not a choice for brands.