This Diwali, do No Formality says Hike

Hike has unveiled a new campaign titled No Formality for Diwali. The film shows a young boy travelling back home for Diwali and his moving journey back home.

But there is a complete anti-climax when he reaches home!

According to the Hike Spokesperson, “No Formality is a way of life that emphasises that you should simply be yourself without any formalities or pretence - a way of celebrating traditions without formality.” He further added,“It is about accepting that we all need to treat each other as equals  in a fun and easy manner. And ‘No Formality’ is an expression of that spirit. ‘No Formality’ cuts across culture, language, and geographies and is a reflection of our society. We believe that in today's day and age, more people need to hear this message because in so many ways it also represents us. With that, we are excited to introduce our brand new ad campaign:  Hike - No Formality”

The campaign will be amplified across social channels using #NoFormality.

The ‘No Formality’ campaign kicked off with one film and there will be additional 3 films. The campaign will run till December on digital, social and traditional media including TV and Radio. It will be available in five languages - Hindi, Telugu, Kannada, Malayalam and Tamil across 16 states.

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