The queries around digital marketing have been transformed from Why and How, to How Much as it has reinforced its identity as a force to be reckoned with. These 13 benefits of digital marketing have helped it become the marketing medium of choice!
It took a while for many brands and businesses to understand the future of marketing was not offline, but online and it would behoove them to be where their audience is. During the beginning of the year 2017, it was found that more than 462 million people in India were active internet users and a part of the digital population, a number that may have increased multi-fold since. In addition to the audience going digital, the benefits of digital marketing also constitute a significantly higher RoI at a fraction of a cost, concrete analytics and data that help businesses reach the right people through the right channels.
With more than 19% of marketing budget being allocated to digital efforts, and as many as 21% of businesses expected to pump more resources into digital marketing next year, the benefits of digital marketing are truly not unknown. For any extra motivation to embrace digital marketing, here are 13 digital marketing benefits that will help your business grow.