How can brands make icons out of the next generation of Indian cricketers?
The strategy behind Rapido’s meme-led social media presence
Advertising in 2030: Five predictions on how AI will reshape the industry
How AI is transforming the ad tech stack & revolutionising digital advertising
Brand Saga: How Bumble’s marketing flipped dating norms with the first move
News
YouTube retires Trending page, expands Hype and launches charts-based discovery
YouTube rolls out thumbnail testing tool to more creators
Facebook to penalise accounts sharing unoriginal or reused content
YouTube clarifies monetisation policy update targeting inauthentic content
Industry Updates
Shah Rukh Khan becomes brand endorser for Sunfeast Wowzers
ISOPURE names Rashmika Mandanna as brand ambassador
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
How can brands make icons out of the next generation of Indian cricketers?
What to do when your social media engagement drops?
Interviews
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Campaign Spot
Zomato's campaign explores the discipline behind fame using rare footage of iconic Indian figures
Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Guest Post
How AI is transforming the ad tech stack & revolutionising digital advertising
Advertising in 2030: Five predictions on how AI will reshape the industry
The female gaze in advertising: Why it matters and what it looks like