LinkedIn announced new updates to the LinkedIn Sales Navigator tool that enables sales professionals to efficiently target the right buyers and companies, understand their value, and engage with them with a more personal touch.
The professional networking platform has redesigned the LinkedIn Sales Navigator account page and search experience, as well as added new alerts and admin capabilities to help salespeople more efficiently get the information they need to grow their book of business.
LinkedIn has also added new partners to the Sales Navigator Application Platform to give salespeople key Sales Navigator insights within the applications they use daily.
For the unacquainted, LinkedIn Sales Navigator, is a tool built for sales professionals to establish and grow relationships with prospects and customers. It helps connect buyers and sellers; a sophisticated algorithm serves up lead recommendations tailored to you; and effective sales insights help you stay informed and build trusted relationships.
The official blog said, “Over the past 3 years, Sales Navigator has evolved from an extension of LinkedIn into a separate product and one of the industry’s fastest growing enterprise-grade SaaS applications. Today, more than 80% of the Forbes Cloud 100 use Sales Navigator to meet their revenue goals.”
Here’s a quick look at the updates:
- New partners on Sales Navigator Application Platform
LinkedIn has launched the Sales Navigator Application Platform (SNAP), a platform that aims to provide key Sales Navigator insights directly within the applications salespeople use daily, in categories such as CRM, Marketing Automation, Business Intelligence, Sales Acceleration, Web Conferencing and eSignature.
LinkedIn partnered with over two dozen brands such as Salesforce, Microsoft Dynamics among others. Over half of these planned integrations are live, and LinkedIn today announced four more, which are available today: Demandbase, InsideSales.com, SugarCRM and Oracle Sales Cloud.
- New Account Pages: Efficiency never looked so good
The new account page has been redesigned to streamline the process of landing new accounts or building relationships within existing accounts. The new design helps sales professionals better understand whether the account is a good match, who they should be targeting, and how they can get a warm introduction.
The three major updates in the account pages are:
Company Summary: Determine if an account is relevant by getting insight into employee count, industry, revenue and contact information, making it faster and easier to identify the companies you want to do business with.
New People Tab: Organize account contacts into three important groups: saved leads, recommended leads, and connections into the account
News and Insights Tab: Get updates when your prospect or account is mentioned in the news, posts on LinkedIn, or has meaningful headcount or personnel changes.
- Auto-Saved Search Preferences, custom sales alerts and seat transfer
Auto- saved search preferences: The feature saves the sales preferences to provide customized lead recommendations and gives sales professionals the opportunity to apply those as filters to any advanced search with a single click. Professionals will easily be able to hone or modify their searches to focus on the targeted people they care about most.
Custom sales alerts: This feature enables sales professionals to get email alerts when saved leads view their profile, indicating interest levels of the leads and when they may be more inclined to buy
Seat transfer: This feature helps sales professionals move new users to their corporate account easily without having to contact LinkedIn customer support