With Flipkart and Amazon going head on for their respective sales ecommerce marketing took an interesting turn
Along with the monsoon rains, it’s showering shopping deals as the two e-commerce giants – Flipkart and Amazon battle it out to gain maximum eyeballs.
Flipkart’s Big shopping days commenced from July 16 and will end by July 19. At the same time, Amazon Prime Day kickstarted amid much fervor on July 16 too – though for a 36 hours time period. Both the e-commerce majors were left no stone unturned in building curiosity and ongoing buzz around the mega sale.
Flipkart’s Big Shopping Days
Flipkart’s 4 day long shopping festival has customised its offerings under ‘Blockbuster Deals’, ‘First Time Discounts’, ‘Rush Hour Deals’, and ‘Price Crash’. During the sale at 4 pm the Walmart-owned company also hosts a rush hour deal which will bring exciting offers for the consumers with the best discounts. It has also tied up with the State Bank of India wherein all its ATM card holders will avail a 10% discount – T&C apply.
Amazon prime Day
Available for 36 hours as opposed to Flipkart’s four days festival fever, Amazon Prime Day’s offerings range from its shopping section to music and films. Amazon prime Video lined up seven back-to-back premiers including blockbusters like Raazi. Unlike Flipkart, Amazon prime Day is exclusive for Prime members, and not to everyone, who get unlimited free, fast delivery on eligible items, video streaming, ad-free music, early access to deals & more.
Statue! Can you just pause in the middle of an exciting day? We asked our associates across our Fulfillment Centres to take a mannequin challenge this Prime Day. Here’s our team from Mumbai showing their moves.. Err. State of pause! #AmazonPrimeDay pic.twitter.com/zciHgBagp9
— Amazon India News (@AmazonNews_IN) July 16, 2018
A big hi from our team at the Orion Mall. Haven’t experienced our #virtualreality booths yet? Today is your last chance. We are here in the top malls in Delhi, Bangalore, Mumbai, Chennai and Kolkata #AmazonPrimeDayLiveNow pic.twitter.com/eiXE7WRQet
— Amazon India News (@AmazonNews_IN) July 17, 2018
Flipkart v/s Amazon
Since the start of July, everyone on social media was in for a surprise when the hashtag #16July started trending and nobody knew what’s in store for the date. The curiosity was further fueled when dummies of an auto rickshaw, a peacock and a scooter were installed in malls and other public places alongside the life size hashtag #16July in metro cities like Mumbai, Delhi, Bangalore, and Kolkata. Along with the netizens, a few celebrities like Soha Ali Khan and Urvashi Rautela also tried their hands at guessing the significance of the date.
— Soha Ali Khan (@sakpataudi) July 5, 2018
What u think? I think Auto and Peacock? Totally clueless. No connection b/w them #16July
— 🇮🇳 Riya हिन्दुस्तानी 🇮🇳 (@24carratgold001) July 5, 2018
— Ankit Singh (@AnkitSi04031494) July 5, 2018
One day prior to the commencement of the big sale, Amazon finally put up its prime day shopping boxes in front of the installations when people got to know that the buzz was all about the Amazon Prime Day sale which is underway and will end in a few hours time today.
— Tim Williams (@realtimwilliams) July 16, 2018
It's #AmazonPrimeDay #PrimeDay #PrimeDay2018
Want to win a singed copy of the YA Fantasy Fiction Novel Fliers?
Laura Mae is giving away 3 signed copies & amazon gift cards! (US only please)
RT & Follow both @lauramaeauthor and @DavesSweeps
Comment I want to win #Fliers
Ends 7/18 pic.twitter.com/kdrG4N17Tk
— #DavesSweeps (@DavesSweeps) July 16, 2018
Whose ready for a real American holiday! #AmazonPrimeDay
— Matthew Lush (@MatthewLush) July 16, 2018
Today is #AmazonPrimeDay! Deals start at 3pm. If you’re shopping please use my affiliate links which helps me earn commissions! I’ll be saving kitchen deals to this thread as they become available! #Amazon #ad
— Angela (@TheKitchenista) July 16, 2018
#AmazonPrimeDay has officially started! 🎉
— Mermaids (@Mermaids_Gender) July 16, 2018
Also aptly utilising the YouTube Cards feature, Amazon narrated the story behind the story of bringing world famous Amazon Prime characters to life. As a part of it’s on-ground activity, the company left the people surprised when a truck loaded with a Amazon Prime Day box appeared in a metro station. After a few minutes avatars of the Prime World characters come out of the box. Amazon India’s Prime day video on YoutTbe replays the action happened on the metro station, and right at the moment when the characters pop out of the box, it lets it’s viewers choose the action they want these avatars to take making them ponder upon “What happens next”.
— Kevin Pietersen (@KP24) July 16, 2018
The videos have garnered 5 million plus views on YouTube while the hashtag #16July garnered 9,337,734 impressions on Twitter where over 2k people participated in the conversation, according to Tweet Binder.
On Facebook numerous videos – real time and pre-buzz activations- were also created by the brand. Amazon also run a contest under #ItsTimeForPrime to get people talking about the sale.
Here’s the final question for Stop the GIF #ItsTimeForPrime contest! Post a screenshot of the right answer in the comments! Its your last chance to win Amazon Gift cards! Enjoy #AmazonPrimeDay pic.twitter.com/LgNzjydyb9
— Amazon India News (@AmazonNews_IN) July 16, 2018
Meanwhile, Flipkart’s Kidults were their usual self albeit adding a quirky twist to the videos while generating buzz around the commencement of Big Shopping Days. The e-commerce giant created short videos featuring kidults in cute adult avatars such as a Sikh, a girl dressed in formals, and so on wherein each video imbibed a message around the sale details.
Around 10 such videos were released on YouTube, each of them garnering about a million views. The hashtag #FlipkartBigShoppingDays raked in 562,415 impressions on Twitter while 21,355,329 for #BigShoppingDays. The brand also created buzz by putting out a contest alert for people to participate and win vouchers and goodies from Flipkart.
You're not going to want to miss the amazing deals & offers during #BigShoppingDays! The sale ends today, get shopping now!
— Flipkart (@Flipkart) July 19, 2018
Heard of #LG 7th Gen worth of Rs 1.15L? Now you can get it at just Rs 65.7K! 😍 Shop at #FlipkartBigShoppingDays via https://t.co/qtqhjMnTRL & avail this super saver offer. #DealOfTheDay❣️ pic.twitter.com/EQRHKzBc5f
— CashKaro.com (@Cashkarocom) May 15, 2018
— SANJAY BAFNA (@sanjaybafna) July 16, 2018
Get ready for the #BigShoppingDays which will be absolutely mind boggling. There will be offers you won’t find anywhere else!
— Chirag Gupta (@Gupta__Chirag) July 16, 2018
— The Quint (@TheQuint) July 14, 2018
Indians are going to be super happy with this sale… #BigShoppingDays
— RVCJ Media (@RVCJ_FB) July 16, 2018
Flipkart too banked on a contest and had an influencer play in place.
Here is one of the best offers available in Flipkart #BigShoppingDays – the best deals on mobiles, laptops and more, with no-cost EMIs and buyback guarantee! Starting at 4pm
— Megha_Shukla_official ⏺ (@MeghShukla15) July 16, 2018
Both the brands applied every trick of the trade to garner maximum attention.