ShopClues launched its Diwali campaign with the message – ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ featuring Gajraj Rao.
ShopClues Diwali campaign by Enormous is inspired by Gajraj Rao’s character in the movie ‘Badhai Ho’ which is of a middle-aged fun loving, quirky, humorous and vibrant person, who is young at heart and loves to live life to the fullest. His character resonates with the theme of ShopClues’ Diwali campaign which is not to restrain oneself from shopping this Diwali but to really indulge in e-tail therapy.
Commenting on the new campaign Rajat Girdhar, Head – Marketing, ShopClues said, “This year’s Diwali campaign of ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ is aimed at providing consumers to indulge themselves in shopping whole-heartedly during the festive season. The Mahabharat sale offers lakhs of products at low price points. Gajraj Rao’s character in his forthcoming film resonates with ShopClues’ eternal quest to ensure every shopper is happy and finds quality products within her / his budget.”
Gajraj Rao who is known for films like Bandit Queen (1994), Band Baaja Baraat (2015) and BlackMail (2018) is all set for his next big movie, Badhai Ho, releasing on October 19, 2018. Speaking on his collaboration with ShopClues, he said, “I am really excited to collaborate with Shopclues for their Diwali campaign this year. Team Enormous has created some very interesting slice of life films for the campaign, have enjoyed acting in them. My favourite is the Diwali Mela spot. I am told that ShoplClues has more than 6 lakh merchants and around 2.8 crore products on their site. That’s an invitation for maha shopping :). Happy ordering!”