Post multi-agency pitch, Bisleri signed Mumbai based SocioSquares, a full service digital and creative agency for Vedica, a premium product on the Bisleri portfolio.
SocioSquares will be responsible for the end-to-end Social media Marketing strategy for Vedica. Speaking of the Alliance, Ms. Anjana Ghosh, Director, Bisleri International Pvt. Ltd. said, “Vedica is Bisleri’s Natural Mineral Water from Himalayas. It is a premium product targeted to a niche segment. Social media is a very important part of our marketing strategy to build a premium imagery online and engage with our end consumers. We are sure that Socio Squares will be the right fit”
Speaking for Sociosquares, Gaurav Mendiratta, CEO said, “We’ve just gone live with our first campaign – ‘You Are What You Drink’ and we’re all certain this is the look, the feel that a premium brand’s communication demands. We’ve got plenty more where that came from, and the team’s excitement is palpable. We’re confident that our communication will set the brand far above the competition.”
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