Advertising witnesses a new trend with every passing moment; over the months it has been raining Comedy Campaigns in the ad world and we aren’t surprised.
It’s a business of attention and what better than comedy to do that. It is the one genre that always comes with a happy ending. One can not imagine a single human on the planet who dislikes humor. Of lately the ad world has also been getting inclined towards the genre and the artists who effortlessly do the act of making people smile through their on-point comic timing and humorous talks.
Mid Day in its recent campaign latched onto the increased popularity of stand up comedy. The print daily roped in Jamie Lever to mimic famous Bollywood actresses like Kangana Ranaut, Sonam Kapoor, Kareena Kapoor Khan and also her father, the star comedian, Johnny Lever.
Comedian #JohnnyLever’s daughter Jamie Lever is a bundle of talent just like her dad. The young girl recently mimicked some of Bollywood’s top actresses and other personalities too. You must see this video to witness the hilarious comedy.#BollywoodActors #Comedians #StandUpComedy #ComedyVideos
Posted by MiD DAY on Monday, 7 January 2019
The wave of stand up comedy back home was brought in by ace comedians with the likes of Tanmay Bhat, Biswa, Kannan Gill, Sahil Shah, and more and their skills have made them prominent faces in the marketing world.
The last few years have seen the rise of stand-up comedians as artists, online content creators, and influencers – celebrity influencers that not only attract the millennial but also a large chunk of audience across age groups. This has given rise to the trend of brands roping in celebrity comedians either for their stand-up format or as a part of a script.
‘Glamour’ that various celebrity led endorsements would bring to the table is a much-exploited tactic. Now marketers are only on a lookout to present something ‘new’ to their consumers and these comedians being the social media influencers they are, have been successful in achieving the same.
In the initial years brand took the star route even for comedy. Tata Docomo roped in Ranbir Kapoor for their campaign, Keep It Simple, Silly.
Comedy campaigns in India have come a long way since then. Be it Taco Bell’s stint with Tanmay Bhatt or Pay U’s #BeLazy with Cyrus, these ads have raked in huge eyeballs while subtly integrating the brand communication.
Take a look at comedy campaigns India over the years, to understand how this communication strategy has evolved.
KFC’s All American TV Show
Heineken- Stand Up Comedy by Rudy Singh – Generations Apart
#WedEqual with Tata Capital Wedding Loan
Wakefit #DuaSahabKiNeend ft.Rahul Dua
#MakePotatoGreat with Crispy Potaco | Taco Bell
Godrej Hit’s Every maid during Diwali, ft. Deepika Mhatre
OneAssist – Apne Washing Machine ko #RakhoSambhalKe ft. Rahul Subramanian
Ola’s Every Women’s Day ever ft. Sumukhi Suresh
LazyPay India #BeLazy with Cyrus
TLC India Queens of Comedy
We present to you, Queens of Comedy. A one of it’s kind show on the lookout for funny women to slay it with their jokes and sketches. You could be India’s next Queen of Comedy! Log onto www.queensofcomedy.in to participate. Kaneez Surka Richa Chadha Rohan Joshi Varun Thakur
Posted by TLC India Official on Thursday, 20 July 2017
HDFC Life Sar Utha Ke Jiyo
Hyundai India’s The Drive With Besties | Ft. Vipul Goyal, Mallika Dua, Kaneez Surka
Britannia Bourbon Friendly Matches: Honesty ft. Abish Mathew & Mallika Dua
Clovia ft Neeti Palta
Person Not Pataka – A Film by Zivame Featuring Sumukhi Suresh
Nothing Will Happen ft Atul Khatri by AEGON Religare
Maggi – The Hotheads Experiment ft Azeem Banatwalla, Kunal Rao, Daniel Fernandez and Aditi Mittal and celebrity VJ Nikhil Chinapa
The Marvelous Ms. Kaneez Surka | Amazon Prime Video India
Maths don’t lie – Biswa | NestAway
#TheOnlyTIP featuring Mallika Dua | Motilal Oswal
#GuessTheJoke – Biswa & Fan, Comicstaan- Amazon Prime Video