Leo Burnett India adds creative duties for a part of Bajaj Auto’s international business

Leo Burnett India won a part of the creative mandate for the Bajaj Auto International business and will have its Mumbai office handle the account.

One of India’s premier two-wheeler manufacturers, Bajaj Auto has the country’s best-selling premium motorcycles in the country. The company began foraying in international countries about a decade back, quickly growing in presence in over 70 countries since then. Today, Bajaj Auto has proven to become one of the most widely recognized Indian brands on foreign soil.

Speaking about bringing Leo Burnett India on board, Milind Bade, Vice President – International Business, Bajaj Auto said, “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN and South Asia. Bajaj has the leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.”

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In its new mandate, Leo Burnett India will harness its Power of One philosophy for Bajaj Auto International, bringing together the best of traditional advertising, digital content creation, website build, social media and experiential marketing expertise to the table.

Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said, “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.”

Added Sanju Menon, Executive Vice President, Leo Burnett India, “A successful relationship between Bajaj Domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”