The photo-sharing app is testing an Instagram Donation sticker for Stories letting users start fundraisers for non-profit organisations.
One of the various reasons Social Media can be used for is supporting a cause. Users wanting to use their Instagram handle to support a cause can now go a step further by using Instagram Donation sticker on their Story, to promote the given cause or the non-profit organisation.
This is not the first time Instagram has introduced Stickers representing a cause. In September 2018, Instagram had collaborated with TurboVote, to promote US elections and inspire their users to vote.
On the day of the election, users were able to use ‘I voted’ stickers (if they had voted) to post their photos & videos and boast about it.
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Facebook has had fundraising tools since 2015 which allow users to donate and support charitable activities. Organisations like Mercy Corps, National MS Society, and World Wildlife Fund launched fundraisers with the tools.
A Facebook spokesperson told TechCrunch that “We are in early stages and working hard to bring this experience to our community . . . Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes. Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months.”
Using digital channels to promote and support causes with charitable activities can gain the help required given the reach and demographic and would also fulfill Instagram's corporate social responsibility.
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