Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest news, platform updates and trends dominating the digital ecosystem.
Social Media News this week was dominated by Twitter testing ‘subscribe to conversations’, Instagram Music being launched in India, and a lot more.
Snapchat & Warner Bros. launch voice-activated AR lens for Shazam!
Snapchat in association with Warner Bros. created the first-ever voice-activated augmented reality lens for the upcoming feature Shazam! Read more here.
Instagram adds in-app checkout to boost Shopping
Instagram has updated its in-app Shopping feature by adding a checkout option in the app itself. Read more here.
Instagram Music now available in India
Facebook has partnered with major music labels in India like Yash Raj Films, Zee Music Company, and T-Series Music to incorporate their music in Instagram Stories in India. Read more here.
Twitter is testing ‘Subscribe to conversation’ for following conversations
Twitter is testing a “subscribe to conversation” button to keep track of a conversation you are interested in, without liking or replying to that tweet or thread. Read more here.