#SS40Under40: Sky is the limit if you have fire in your belly: Priyanka Shah, Isobar

Priyanka Shah, Sr Director Mobile Media, Isobar shares her journey in a candid conversation with Social Samosa.

Priyanka has worked with many companies like Ogilvy and Mather, PHD, Hungama, Network18 and People’s Infocom. Taking cues from her experience, Shah gives an insider account of the Marketing & Advertising world.  

One thing you really love about your choice of career

Being surrounded by young talent and handling strategy and planning for new brands every day makes it a very refreshing and challenging career

How would you explain your job to a 5-year-old?

I help you decide on what you want your parents to buy you next

Also read:#SS40Under40: Consistency is not built over a few months: Prashant Gopalakrishnan, Dentsu Webchutney

The Weirdest Brief/Pitch you have ever received

One of the banking clients launched an App which was only for its current consumer base to ease out banking however they expected the new user who sees their ad to install the app register within the app and then go and open a bank account which was too layered

5 Jargons that have become a part of your life

Reach ,Frequency,sufficiency,ROI,viewability ,ad fraud ,discoverability ,effective CPM ,efficiency etc

Media, Marketing & Advertising Quote/Tips for our Audience

Do what you love and love what you do I truly believe in this and work seems like a cakewalk when you love what you do

#AllItTakes Advice bytes for career aspirants who wish to make it Big in your field

Sky is the limit if you have the fire in your belly to achieve your goals. Always believe in your team and fuel their dreams so that together you grow stronger. Never settle and move out of your comfort zones.