The Cadbury Fuse IPL campaign shows cricket stars Yuvraj Singh and Rishabh Pant go on a hangry mode when Cadbury fuse comes to their rescue.
The campaign comes with a dash of humor and features the two cricketers showing their fun side to the viewers. Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement they deserve.
Directed by Vijay Veermal Director at Chrome Pictures, the campaign manages to utilize both Singh & Pant to do justice to the TVCs as well as to the product (Cadbury Fuse). The brand is promoting the campaign with the tagline which goes- Cricket is a gentlemen’s game, but hunger is certainly not! supported by hashtags #BowlOutHunger #DabaaKeKhao #DontGoSoFarForHunger.
For Veermal, working on a chocolate brand is always fun. He added, “Throw in a bit of cricket into it and you have a happy crew. The concept for Cadbury Fuse was narrated to me and I was extremely thrilled to hear it especially since the TVCs were due to release around the IPL season when cricket fever is at its peak.”
Veermal also described the two cricketers as thorough professionals on set and very cooperative and hopes that the audiences enjoy the fun, playfulness that has been captured on screen.
The brand went ahead joining the topical creative bandwagon to ride the GOT wave on social media.
Cadbury Dairy Milk is one of the associate sponsors of IPL 2019 while Cadbury Fuse is the official hunger partner of IPL team Sunrisers Hyderabad.
The brand has been creating buzz on social media with the hashtags #BhookhKoManao and #OrangeArmy.
Fuse competes head on, with Peanut and Nougat based Snickers, which also has taken hanger as the communication route in the past. Leveraging IPL, gives Cadbury Fuse an opportunity to create noise and upstage the competitors. It will be interesting to see how the campaign unfolds.