Tasty Treat from the house of Future Group and choreographer Melvin Louis teach some #RapChakMoves for IPL fans to groove on.
As the Official Partner for the Indian Premier League this season, Tasty Treat has roped in the celebrity choreographer Melvin Louis to double up the oomph on and off the field. While the country is gripped with cricket fever, Tasty Treat Army is grooving to some #RapChakMoves choreographed by Louis.
The munching brand from Future Consumer Ltd is also offering an all-expense paid trip to the IPL finals and much more. All fans need to do is follow Tasty Treat on social media, learn the Rap Chak dance moves by Melvin Louis and share it on the brands Facebook, Instagram or Twitter page. Winners will get a chance to watch the next IPL match live in the stadium and be a part of the ‘Tasty Treat Army’.
The brand is also onboarding influencers to enhance the reach of the campaign.
Social Media Buzz
Increasing the excitement level during the matches, Tasty Treat will display entertainment zones that will offer a relaxing and fun breaks for its consumers across all stadiums hosting the IPL matches.
With a 360° marketing outreach, Tasty Treat is also connecting with its consumers at over 1500 plus Future Group stores like Big Bazaar, Big Bazaar GenNXT, Easyday Club, Heritage Club, HyperCity, Nilgiris, WH Smith, and others. Customers purchasing Tasty Treat products will have a chance to win an all-expense paid trip to the IPL finals (couple tickets, food, travel, and lodging).
Not only this, but customers will also have the opportunity to win exciting gifts like Television sets, ACs, Microwaves, Toasters, Blenders, and other electronic gadgets. Adding more to the list, Tasty Treat will be giving lakhs of assured prizes against all Tasty Treat purchases in the form of discount coupons that can be availed during their next purchase of Tasty Treat products.
Besides all the fan contests and IPL activities, Tasty Treat is also keeping it’s social media handles abuzz with timely updates and meme content.