In the My11Circle World Cup campaign, Sourav Ganguly aka Dada asks fans to defeat his team and win points to earn cash prizes worth Rs 1 crore.
Cricket fans are all geared up to pray and cheer for their favorite team with ICC World Cup 2019 all set to kickstart from today. While brands like Britannia and Uber have banked on ‘win a trip to the World Cup’ bet, Coca Cola on the erstwhile is making consumers buy a coke and play the virtual game to grab highest scores and win an opportunity to watch the matches live. Meanwhile, My11Circle has joined hands with ace cricketer Saurav Ganguly to come up with a unique and fun tournament as a part of My11Circle World Cup campaign.
The former Indian captain himself will make his fantasy team for every World Cup match on My11Circle app and players can make their own to beat him and win attractive cash prizes. Announcing the same, the platform has also rolled out a video featuring Ganguly.
The brand is relying on Dada’s fandom through the tagline, #DadaKaVaada for creating excitement on social media platforms.
Play Games24x7 announced the signing up of ex-cricketer and former Indian Team captain Sourav Ganguly as the brand ambassador in recent times. My11Circle gives cricket fans the opportunity to play real-time against Sourav Ganguly by making his/her team on My11Circle. Each player can form their own team and earn points basis performance of their team. If any player’s team is better than Sourav Ganguly’s team, they will win 5 times more cash prize and the one who is best at beating Sourav Ganguly’s team takes home the mega cash prize of 1 Crore.
Avik Das Kanungo, Brand Head of Play Games24x7 shared, “This is our way of taking the fantasy game-playing experience to the next level. On My11Circle you don’t just compete with each other but get to test your mettle against the real cricketer, in this case I would say the cricketer and ex-captain who is the architect of modern Indian cricket. I hope every cricket fan will cherish this opportunity to play with their beloved Dada.”