AutumnWinter Communications and Design has bagged the creative mandate for Desi Belle, a fashion brand for women.
The partnership has begun with the agency executing a creative photoshoot in Bangkok for Desi Belle’s upcoming Autumn-Winter collection.
On bagging the account, an elated Karan Rawat, Founder and Executive Creative Director of AutumnWinter, says, “We are very excited to have Desi Belle on board. We at AutumnWinter believe that the Indo-Western brand is a great addition to our clientele owing to the endless possibilities of fusion wear. It’s a challenging responsibility and we are ready to take it head on.” Founded in Jan 2014, AutumnWinter Communications and Design is a creative agency based out of Mumbai.
The brand has recently been acquired by the Indian branded apparel manufacturer, Kewal Kiran Clothing Limited (KKCL), which owns the fashion brands Killer, Lawman Pg3, Easies and Integriti. Yash Jain, from KKCL, comments, “We saw a great deal of potential in Desi Belle and that’s why we acquired it and added to our family of brands. We have plans of taking the apparel brand to great heights and we couldn’t have asked for a better partner than AutumnWinter to achieve this goal. We are sure they’d do a wonderful job with Desi Belle, just like they are doing with our other brands.”